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The Forgotten Years of Bibendum. Michelin’s American Period in Milltown: Design, Illustration and Advertising by Pioneer Tire Companies (1900-1930)

Professor Pau Merano-Bigas from the University of Barcelona in Spain has published his thesis, and it is available on the University's website as a series of PDF files.

The document has been fully translated into English, and tells the story of the rubber industry in Milltown, the Michelin company's venture in manufacturing in Milltown, and the impact of that business on the town. Professor Medrano-Bigas' academic focus is on print advertising, and he covers that topic in great depth, but has also fully researched the whole story of Michelin in Milltown.

Here is the link to the thesis:The Forgotten Years of Bibendum. Michelin’s American Period in Mill...

Here is the citation for the work: Medrano-Bigas, Pau. The Forgotten Years of Bibendum. Michelin’s American Period in Milltown: Design, Illustration and Advertising by Pioneer Tire Companies (1900-1930). Doctoral dissertation. University of Barcelona, 2015 [English translation, 2018].

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Comment by Pau Medrano Bigas on March 11, 2019 at 7:25pm

THANKS, Barbara.

You already knew of my interest in the history of Michelin in your city, when I let you know about my research started years ago. Now I can finally offer it to you translated professionally into English, a tribute to all the people who participated in this extraordinary business and human adventure.
I hope all Milltownians find it interesting and enjoy it. I wrote it in that sense.

Please, feel free to post your questions, comments and suggestions... sure will be welcome.

Your friend in Barcelona, Professor Pau Medrano-Bigas

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