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The Forgotten Years of Bibendum. Michelin’s American Period in Milltown: Design, Illustration and Advertising by Pioneer Tire Companies (1900-1930)

Professor Pau Merano-Bigas from the University of Barcelona in Spain has published his thesis, and it is available on the University's website as a series of PDF files.

The document has been fully translated into English, and tells the story of the rubber industry in Milltown, the Michelin company's venture in manufacturing in Milltown, and the impact of that business on the town. Professor Medrano-Bigas' academic focus is on print advertising, and he covers that topic in great depth, but has also fully researched the whole story of Michelin in Milltown.

Here is the link to the thesis:The Forgotten Years of Bibendum. Michelin’s American Period in Mill...

Here is the citation for the work: Medrano-Bigas, Pau. The Forgotten Years of Bibendum. Michelin’s American Period in Milltown: Design, Illustration and Advertising by Pioneer Tire Companies (1900-1930). Doctoral dissertation. University of Barcelona, 2015 [English translation, 2018].

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